20 powerful marketing words phrases that sell or repel
Words have power; we all know that. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of sales-boosting marketing words and a list of sales-deflating terms. Keep these lists handy the next time you craft an email or social post.
Boost sales with these powerful marketing words:
1. Sale It s the Old Faithful of marketing words. While a lot of businesses use the word sale, it has the power to motivate customers. Who doesn t love a good deal?
2. Off If you can offer your audience an incentive like 50% off, or $25 off your next $75 purchase, you ll pique interest quickly and give customers added incentive to buy. Take a look at the Coach offer below.
3. Now This handy word encourages people to act. It creates a sense of urgency. Usually now is used as part of a call to action. Examples include: Shop now (see above!), Act now, and Subscribe now.
4. New Customers are intrigued by the newest gadget, product, or offer. It s an attention-grabbing word that s effective in emails.
5. Best sellers People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. After all, word of mouth is still one of the most trusted influences on consumer buying behavior.
Here s an example from home goods store, Wayfair. The subject line reads, Best-selling accent furniture to find that missing piece. The body of the email also uses the word best sellers.
6. Be the first Customers like exclusive access. Give your audience a sneak peak at new products, upcoming offers, and high-quality content.
7. Your Words like your or you show customers that you re thinking about them. It s a simple, personalized touch that can go a long way to increase sales. Take a look at the three subject lines below. Each one includes the word your or you.
8. Thank you A little goes a long way. Show your customers a little love by showing your appreciation. When you reach a new goal, thank your customers with a new deal, host a customer appreciation event, or send a kind email thanking new subscribers for signing up.
9. Remember Your customers are busy, so it s always a good idea to send reminder emails. Maybe you want to remind customers about an event or to use the reward points that they ve accumulated. An example is, Remember, you have three hours left to redeem your offer!
10. Tips Everyone can use a little help once in a while. Send emails that are full of tips to help your customers use your product or improve their business in some way.
10 Words that can deflate your sales:
1. Hurry Yes, you want to encourage customers to act fast, but this word is overused and doesn t pack as much punch as Act now or Limited-time offer.
2. Look inside These two words are commonly used in subject lines. It s stating the obvious. Of course, the recipient has to look inside to read the content or claim the deal. Skip these two words, and just get to the point.
3. Guaranteed Nothing in life is guaranteed, so it s best to stay away from this word. You can back your product or service with statistics, testimonials, or your word, but refrain from using this blacklisted term.
4. Groundbreaking Much like guaranteed, groundbreaking is a term you want to steer clear of. While it may sound impressive, it s not as helpful as you might think. Unless you re selling jackhammers, or have indeed created a brand-new technology or offering, groundbreaking is just another buzzword customers have learned to be wary of.
5. Huge Every sale and event is huge. Think of alternatives to use. For instance, Our Biggest Sale of the Year, is more descriptive.
6. Cyberspace It s not 1980. If you refer to the Internet in any way, avoid outdated terms like cyberspace, or information superhighway, unless you re being ironic.
7. Hassle-free Sure, the phrase seems positive, but you re still associating the word hassle with your business or brand. Not a good idea. Go with easy instead.
8. Once in a lifetime Clich , and typically untrue phrases like this don t help your sales. Be original.
9. Final days to save This phrase is vague. How many days are left in the sale? Give your customers a specific time frame on all deals.
10. SAVE UP TO 25% RIGHT NOW. There are two red flags in this statement. For starters, don t use all caps; it makes people feel like you re screaming at them. Keep your punctuation to a minimum, too. The sale isn t any more enticing with three exclamation points.
Do you have a go-to marketing word that stimulates sales through email? Or do you have a list of marketing words that are pet peeves. Check out our most overused words in PR and Marketing, and the worst email subject lines, ever. to see if they re included.
Join 140,000 small business owners
Get expert tips and email inspiration biweekly. Subscribe today and download our FREE Guide to Email List Management eBook.
Grow Your Business
Get Marketing Tips
©VerticalResponse, 2001-2017. All Rights Reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content.
Email Marketing Posts
6 design tips to make your email newsletter visually appealing
29 Ways to Collect Email Addresses for Your Newsletter
50 All-Time Great Retail Subject Lines
Small Business Marketing Posts
10 retail marketing ideas to boost sales
Top Marketing Trends in 2016 and What They Mean for Your Small Business
How to Create an Effective Small Business Advertisement