Public and Corporate Communication Comunicazione pubblica e d’impresa (COM)
Course Objectives and Structures
The Master s Program offers a range of specializations in the professional fields of public and corporate communications, marketing, advertising and market research.
It aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary in the Italian and international labour markets, and to public and political organisations.
There are two curricula taught completely in English: Corporate Communication and Public Opinion Research and Communication Methods, and a third in Italian Comunicazione e Marketing.
The curricula are geared towards improving the basic competences and specific skills in several fields of applied communication. Acquired competences enable graduates to perform management and executive role in different industrial and commercial businesses, and in non-governmental and public organizations.
Professional opportunities for graduates include high-profile positions in the organizations and management of public relations departments; jobs as planners and developers of institutional, corporate and marketing communications, including advertising and fashion; positions as communication strategists in public administrations, researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organizations and public or private bodies, also at international level; and political marketing consultants for parties and candidates.
Official figures show that more than 80% of post-graduates of this Master s find every year full employment.
International applicants should have a Bachelor s degree or equivalent in social and political sciences, journalism, communications, information technology, business, economics or related fields. Fluency in spoken and written English or Italian is required.
Applicants from EU countries and from non-EU countries (residing in Italy with residence permit) are exempted from submitting certificates for English/Italian (or to take the Italian language examination) because they must take the entrance examination.
Applicants from non-EU countries, residing abroad, who are interested in the two specializations taught completely in English must be able to demonstrate their knowledge of English either by showing they attended at least one year of university studies at institutions where the language of instruction is English, or by possessing one of the following EFL certificates:
Applicants from non-EU countries, residing abroad. who are interested in the curriculum taught in Italian should have good knowledge of spoken and written Italian. Applicants that attended at least one year of university studies at institutions where the language of instruction is Italian or applicants who hold a certificate attesting to their knowledge of the Italian language (e.g. CELI 3 certificate – level B2) are exempted from taking the Italian language exam that non-EU citizens resident abroad are required to pass before enrolling. More information about competence in Italian .
1 Data Analysis or Web Communication
2 Human resources management or
Digital media and global communication
3 Consumer culture or Public opinion analysis
4 Marketing advanced
5 Market regulation and business practices
6 Economics of Communication or Research methods
7 Communication research
8 Corporate communication
9 Advertising strategy
11 Internship and other activities
12 Master s Thesis
Public opinion research and communication methods
1 Data Analysis or Web communication
2 Comparative Political Behaviour or Communication research
3 Media and Politics
4 Public opinion analysis
5 Survey methods
6 Digital media and global communication or political Marketing Public Affairs
7 Research Methods
8 Big data and digital methods
9 Network Society
11 Internship and other activities
12 Master s Thesis
EU citizens, non EU applicants regularly residing in Italy and Italian citizens with foreign academic qualification
EU citizens, non EU applicants regularly residing in Italy and Italian citizens with foreign academic qualification must take the Entrance Examination (in English or in Italian). Application for the entrance examination should be submitted by August 31 2015 at 12 midday.
- Follow instructions in Applying for a Master programme with entrance examination
- Upload the following documents in .pdf. jpg or .rtf file.
- Degree certificate and transcript: graduation certificate(s) issued by the competent University and transcript(s) recording exams taken, grades and credits
- Passport – personal data: copy of the page with personal details;
- Pay the admission fee (30 euro), with Credit Card (Visa or Mastercard), while applying on line.
Attention: the MAV (payment form) can only be paid in Italy (bank), if you are not in Italy choose credit card.
Examination date: 9th September 2015
Location: Facolt Scienze Politiche, Economiche e Sociali, Via Conservatorio 7 – Milano
The exam covers the following topics:
– English language
– Communication Theory
– Computer Science
– Marketing – Current news
Application for non EU students residing abroad
Non-EU applicants, residing abroad, are exempted from the Entrance Examination.
Applicants must necessarily contact the Italian Embassy/Consulate in their country of residence to submit the pre-application by the deadline fixed annually by Italy s Ministry of Foreign Affairs. At the same time applicants are required to submit their application online to the University of Milan, by August 31 2015 at 12.00 midday. as follows:
Note tecniche e contatti