Why Your Small Business Needs a Mobile App, starting an app development company.#Starting #an #app #development #company


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Why Your Small Business Needs a Mobile App

Starting an app development company

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Smartphone usage has been on a tear as of late. Nearly three-quarters of Americans check their mobile phones at least once per hour, according to a Gallup survey. Almost all 90 percent of that mobile-phone time is now devoted to using apps, analysis reveals. Americans now spend more time looking at their mobile phones than they do watching television.

This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase engagement with customers. They boost repeat visits, and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and ecommerce transactions. Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.

Many small-business owners still think that getting an app is expensive and difficult. They are worried about the need to build different apps for the various platforms customers are on iOS, Android, Windows and Blackberry. They are unsure about building dynamic or static apps, and the difficulty of coming up with an app design. Moreover, most small-business owners don t have the expertise to build apps themselves.

A few young companies are simplifying the process of creating and testing mobile-phone apps, putting the tools easily in small-business owners price range. Bizness Apps, a rapidly growing young company out of San Francisco, for instance, provides small business owners with a template that lets them build a complete mobile app, with a wide range of features from blog RSS feeds to loyalty cards to food ordering systems to mobile reservations for both iOS and Android in about an hour. Moreover, their drag-and-drop system allows owners to develop their own apps, host them, and collect usage data in a straightforward manner.

Of course, small-business owners need to test their apps to ensure that they are bug free. Studies show that customers are 40 percent more likely to abandon apps when they encounter a bug.

Another young San Francisco based company, MyCrowd QA, can help you with the bug-testing process. In a couple of minutes and for a few bucks, MyCrowd will conduct a bug hunt on an app. In a matter of hours, they ll send back a list of bugs. Best of all, you will only pay for the bugs you approve. Because MyCrowd draws on more than 30,000 contingent workers around the world who compete to find bugs, their approach is faster and less expensive as much as 75 percent cheaper than that of their competitors.

With companies like Bizness Apps and MyCrowd on the market, small businesses can now build and test mobile apps easily and cheaply. Even the smallest companies can now take advantage of the benefits that a mobile app can provide in attracting customers, speeding sales, and building a brand.


Associates vs Bachelors #bachelor, #salary, #this, #with, #between, #degree, #earn, #years, #that, #associates, #bachelors, #difference, #same, #attained, #education, #takes, #thanks, #clear, #four, #someone, #possible, #doesnt, #nursing, #told, #school, #fall, #about, #asked, #recently, #there, #starting, #skeptical, #little, #true, #seem


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Associates vs Bachelors

Hi hpatel84,
to Allnurses!

You will want to check into schools that have accelerated BSN programs and make sure you have the necessary pre-requisites (e.g. A P, microbiology, statistics, nutrition, etc.). Sociology is one of the pre-reqs, so you’ve got that covered!

Next, you should see what else the school requires in addition to pre-reqs and undergrad GPA. Some schools require the GRE or another standardized test. Some will require you to write an essay or submit letters of recommendation.

Let me know if you have any other questions! I am currently in an ABSN program.

Oh thank you so much for answering those questions! I have some other questions too! What are they looking for inparticular regarding schools in nursing and do you think it is a good idea to maybe try a Associates also just so I dont’ waste time. Have you heard of anything about how easy or hard it is to get into a Asociates-BSN program, i think its like an RN-BSN program or would that just be a waste of time?

You’re welcome, Hetal.

– Different programs look for different things. For example, one of the main criteria for an accelerated BSN program would be that you would have to have a bachelor’s degree in a non-nursing field. A 3.0 undergrad GPA is also usually the norm for these programs.

– I am not sure what the exact requirements are to get into an ADN program (associate’s in nursing). I hear these have waiting lists sometimes.

– Since you already have a bachelor’s degree, you would be an eligible applicant for an accelerated program. You could also go for your ADN (associate’s in nursing) and then do a bridge program (RN-to-BSN). You would definitely need your BSN if you want to become a CRNA.

Hi everyone!
I am a Georgia resident, currently working on a four year degree, but would like to switch to the field of nursing. I am planning on completing a CNA course this month, then do my LPN. The problem I am having is the prequisits. I have just two of them and would like to start the LPN course shortly after. Does anyone know of any accredited online courses that I can take to avoid these waiting list? I am engaged to be married soon and do not have a lot of time to wait around as I will have a family to support.
Thanks

Last edit by sudlow8 on May 28, ’08

You could also go for your ADN (associate’s in nursing) and then do a bridge program (RN-to-BSN). You would definitely need your BSN if you want to become a CRNA.

*** Not necessarily. A bachelors degree IS required for CRNA school but lots of schools accept degrees other than a BSN. You could go to CRNA school with an ADN and a bachelors in something else. My best friend just left for CRNA school. He has an ADN, a BS in biology and will graduate CRNA school with an MS in biology.
A BSN may be a better bet though.


7 Steps to Defining Your Niche Market #niche #marketing,starting #a #business,market #research,customer #research,niche,syob


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7 Steps to Defining Your Niche Market

December 30, 2014

In their book, Start Your Own Business , the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain how you can find the right niche for your entrepreneurial needs.

You ve come up with a great idea for a business, but you re not ready to roll yet. Before you go any further, the next step is figuring out just who your market is.

There are two basic markets you can sell to: consumer and business. These divisions are fairly obvious. For example, if you re selling women s clothing from a retail store, your target market is consumers; if you re selling office supplies, your target market is businesses (this is referred to as B2B sales). In some cases for example, if you run a printing business you may be marketing to both businesses and individuals.

No business particularly a small one can be all things to all people. The more narrowly you can define your target market, the better. This process is known as creating a niche and is key to success for even the biggest companies. Walmart and Tiffany are both retailers, but they have very different niches: Walmart caters to bargain-minded shoppers, while Tiffany appeals to upscale jewelry consumers.

Many people talk about finding a niche as if it were something under a rock or at the end of the rainbow, ready-made. That s nonsense, says Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. Good niches don t just fall into your lap; they must be carefully crafted.

Rather than creating a niche, many entrepreneurs make the mistake of falling into the all over the map trap, claiming they can do many things and be good at all of them. These people quickly learn a tough lesson, Falkenstein warns: Smaller is bigger in business, and smaller is not all over the map; it s highly focused.

Creating a good niche, Falkenstein advises, involves following a seven-step process:

1.Make a wish list.

With whom do you want to do business? Be as specific as you can. Identify the geographic range and the types of businesses or customers you want your business to target. If you don t know whom you want to do business with, you can t make contact. You must recognize that you can t do business with everybody, Falkenstein cautions. Otherwise, you risk exhausting yourself and confusing your customers.

These days, the trend is toward smaller niches. Targeting teenagers isn t specific enough; targeting male, African American teenagers with family incomes of $40,000 and up is. Aiming at companies that sell software is too broad; aiming at Northern California-based companies that provide internet software sales and training and have sales of $15 million or more is a better goal.

2.Focus.

Clarify what you want to sell, remembering that a) you can t be all things to all people and b) smaller is bigger. Your niche isn t the same as the field in which you work. For example, a retail clothing business is not a niche but a field. A more specific niche may be maternity clothes for executive women.

To begin this focusing process, Falkenstein suggests using these techniques to help you:

  • Make a list of things you do best and the skills implicit in each of them.
  • List your achievements.
  • Identify the most important lessons you ve learned in life.
  • Look for patterns that reveal your style or approach to resolving problems.

Your niche should arise naturally from your interests and experience. For example, if you spent 10 years working in a consulting firm but also spent 10 years working for a small, family-owned business, you may decide to start a consulting business that specializes in small, family-owned companies.

3.Describe the customer s worldview.

A successful business uses what Falkenstein calls the Platinum Rule: Do unto others as they would do unto themselves. When you look at the world from your prospective customers perspective, you can identify their needs or wants. The best way to do this is to talk to prospective customers and identify their main concerns.

4.Synthesize.

At this stage, your niche should begin to take shape as your ideas and the client s needs and wants coalesce to create something new. A good niche has five qualities:

  • It takes you where you want to go in other words, it conforms to your long-term vision.
  • Somebody else wants it namely, customers.
  • It s carefully planned.
  • It s one-of-a-kind, the only game in town.
  • It evolves, allowing you to develop different profit centers and still retain the core business, thus ensuring long-term success.

5.Evaluate.

Now it s time to evaluate your proposed product or service against the five criteria in Step 4. Perhaps you ll find that the niche you had in mind requires more business travel than you re ready for. That means it doesn t fulfill one of the above criteria it won t take you where you want to go. So scrap it, and move on to the next idea.

6.Test.

Once you have a match between niche and product, test-market it. Give people an opportunity to buy your product or service not just theoretically but actually putting it out there, Falkenstein suggests. This can be done by offering samples, such as a free mini-seminar or a sample copy of your newsletter. The test shouldn t cost you a lot of money: If you spend huge amounts of money on the initial market test, you re probably doing it wrong, she says.

7.Go for it!

It s time to implement your idea. For many entrepreneurs, this is the most difficult stage. But fear not: If you did your homework, entering the market will be a calculated risk, not just a gamble.

The Staff of Entrepreneur Media, Inc.

STARTING UP? START HERE. For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We ll teach you the secrets of the winners and give you exactly what you need to lay t.


Used Car Prices Starting to Come Down #wesbank #car #finance


#value of used cars
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Used Car Prices Starting to Come Down

Used car shoppers who have experienced sticker shock over used car prices in the past few years can relax a little. Used car prices are starting to drop.

During the recession, consumers stopped buying new vehicles and automakers trimmed production, eventually creating a shortage of the most sought-after used vehicles later models with low mileage, reports The New York Times. Used-car prices surged.

(General Motors)

As new car sales have recovered, more used cars are available for sale. The increase in supply has helped bring down prices. Black Book, a company that tracks used car prices, reports that prices for used cars dropped $74 in the past week. Used trucks saw an average price decline of $64, while used luxury SUV prices dropped by $91 in the past week.

Cars.com reports that it is also charting a small decline after months of increases. Last month, the average cost of a late-model used car dipped slightly to $22,177 from August’s $22,193 price.

If you re a used car buyer who has been priced out of the market, your time to buy may be close at hand. In addition to lower prices, there are also plenty of used car financing offers. Getting a low interest rate loan on a used car helps you save money over the life of the car loan, not just while you re negotiating at the dealer.

Keep in mind that just because used car prices are coming down, it doesn t mean that every used car that s for sale is a good deal. Used car buyers still need to research the fair market value of a car they re interested in, and be prepared to negotiate with the seller to get a good price. Also, used car buyers need to take care of themselves by making sure that any used car they buy is in good mechanical shape, so they don t have to pay for expensive repairs down the road.

In the market for a used car? Check out our used car rankings. Then, look for a great deal on a used car by checking out this month s best used car deals. Also, be sure to follow us on Twitter and Facebook .


Small Business Technology – Wall Street Journal #starting #a #business, #internet #home #business, #small #business #opportunity, #entrepreneur, #affiliate #program, #financing, #running #a #business, #using #technology, #building #awareness, #franchising, #small #businesses, #business #marketing, #small #business #marketing


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A small but growing number of entrepreneurs are taking part in a sort of test run as officials in nearly a dozen states make it possible for resident entrepreneurs to secure financing from everyday local investors, also known as “equity crowdfunding.”

Some small-business owners say they now see a possible solution to the problem of rising wages: replacing workers with new and cheaper technologies.

The small startup 29th Street Publishing is quietly trying to revolutionize magazine publishing, one app at a time.

Some small-business owners and entrepreneurs who have ideas for apps but don’t have technology skills are turning to online tools and crash courses in computer coding so they can produce what they want.

While going public generates lots of cash for emerging firms, new research suggests a public offering can also stunt innovation.

Mobile-payment devices and other technologies are making it easier for business owners to turn sales into working capital overnight.

Some “angel” investors are searching for promising startups through funding websites, without ever meeting or even talking to the entrepreneurs involved.

New York’s burgeoning technology sector wants to flex its newfound political muscle in this year’s mayoral race, the first since digital companies coalesced in the city.

Subscriber ContentRead Preview

StellaService, a startup that measures customer satisfaction with online shopping, raised a $15 million round of funding.

Subscriber ContentRead Preview

The market for services that match up tech founders has grown in recent years as Silicon Valley start-ups have proliferated and investors have increasingly scrutinized founding teams.

With cybercriminals a greater threat to small businesses than ever before, more entrepreneurs are left asking themselves who is to blame for hacking attacks that drain their business accounts.

Google changed its search algorithm last month, seeking to downplay sites it suspects of artificially boosting their rankings. Now some small businesses say they are scrambling to avoid being relegated to the Internet’s junk bin.

Today’s tech entrepreneurs often cycle quickly through different ideas until they find one that sticks, and the ‘pivoting’ is paying off.

Yes, says Kevin Wilson, because it promises new choices and innovation. No, says Douglas J. Wood, because it will mean expenses for businesses and confusion for customers.

WSJ Startup Calculator

Starting a business is more expensive than you might think. Have you thought through the assets you need? How about monthly expenses?

Use this startup calculator to figure out the true costs of launching a company. How much do you think it will take to open your business?

From Palo Alto Software, the makers of Business Plan Pro

With inspiration from the Better Business Bureau


Used Car Prices Starting to Come Down #car #auctions #online


#value of used cars
#

Used Car Prices Starting to Come Down

Used car shoppers who have experienced sticker shock over used car prices in the past few years can relax a little. Used car prices are starting to drop.

During the recession, consumers stopped buying new vehicles and automakers trimmed production, eventually creating a shortage of the most sought-after used vehicles later models with low mileage, reports The New York Times. Used-car prices surged.

(General Motors)

As new car sales have recovered, more used cars are available for sale. The increase in supply has helped bring down prices. Black Book, a company that tracks used car prices, reports that prices for used cars dropped $74 in the past week. Used trucks saw an average price decline of $64, while used luxury SUV prices dropped by $91 in the past week.

Cars.com reports that it is also charting a small decline after months of increases. Last month, the average cost of a late-model used car dipped slightly to $22,177 from August’s $22,193 price.

If you re a used car buyer who has been priced out of the market, your time to buy may be close at hand. In addition to lower prices, there are also plenty of used car financing offers. Getting a low interest rate loan on a used car helps you save money over the life of the car loan, not just while you re negotiating at the dealer.

Keep in mind that just because used car prices are coming down, it doesn t mean that every used car that s for sale is a good deal. Used car buyers still need to research the fair market value of a car they re interested in, and be prepared to negotiate with the seller to get a good price. Also, used car buyers need to take care of themselves by making sure that any used car they buy is in good mechanical shape, so they don t have to pay for expensive repairs down the road.

In the market for a used car? Check out our used car rankings. Then, look for a great deal on a used car by checking out this month s best used car deals. Also, be sure to follow us on Twitter and Facebook .


Used Car Prices Starting to Come Down #malaga #car #hire


#value of used cars
#

Used Car Prices Starting to Come Down

Used car shoppers who have experienced sticker shock over used car prices in the past few years can relax a little. Used car prices are starting to drop.

During the recession, consumers stopped buying new vehicles and automakers trimmed production, eventually creating a shortage of the most sought-after used vehicles later models with low mileage, reports The New York Times. Used-car prices surged.

(General Motors)

As new car sales have recovered, more used cars are available for sale. The increase in supply has helped bring down prices. Black Book, a company that tracks used car prices, reports that prices for used cars dropped $74 in the past week. Used trucks saw an average price decline of $64, while used luxury SUV prices dropped by $91 in the past week.

Cars.com reports that it is also charting a small decline after months of increases. Last month, the average cost of a late-model used car dipped slightly to $22,177 from August’s $22,193 price.

If you re a used car buyer who has been priced out of the market, your time to buy may be close at hand. In addition to lower prices, there are also plenty of used car financing offers. Getting a low interest rate loan on a used car helps you save money over the life of the car loan, not just while you re negotiating at the dealer.

Keep in mind that just because used car prices are coming down, it doesn t mean that every used car that s for sale is a good deal. Used car buyers still need to research the fair market value of a car they re interested in, and be prepared to negotiate with the seller to get a good price. Also, used car buyers need to take care of themselves by making sure that any used car they buy is in good mechanical shape, so they don t have to pay for expensive repairs down the road.

In the market for a used car? Check out our used car rankings. Then, look for a great deal on a used car by checking out this month s best used car deals. Also, be sure to follow us on Twitter and Facebook .