Maruti-Suzuki Cars – Specifications, Prices, Pictures @ Top Speed


#maruti cars
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2014 Maruti Suzuki Concept CIAZ

Given the reputation Suzuki has established in the industry, it wouldn t be too out there if you thought that the Japanese automaker was capable of rolling out an impressive-looking concept .

Yet there it was at the New Delhi Auto Show where Suzuki, together with its partner, Maruti, unveiled the Concept CIAZ sedan . We don t know what Suzuki has in store for the concept, other than plans to offer its in markets India and China.

But given what we re looking at, we really wouldn t mind seeing the Concept CIAZ, in production guise, make its way to American soil. It s got promise, that much we can give you. But, with Suzuki pulling out of the American market recently, there is little to no chance that this concept or any other Suzuki will hit the U.S. market any time soon.

Performance numbers will be determined in the future, but from what we re seeing, we have to give both Suzuki and Maruti some serious props for designing a sedan that looks and feels more than what it s expected to stand for.

Click past the jump to read more about Maruti Suzuki Concept CIAZ


The Complete Guide To Buying A New Car: How To Negotiate Prices


#new car prices
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The Complete Guide To Buying A New Car: How To Negotiate Prices

There are two types of people in this world – people who pay sticker price for a new car and people who don’t. You should aspire to be one of the latter. After you’ve done your research, test driven a few different models and picked out the new car you want to take home, it’s time to brush up on your negotiating skills. Though new cars aren’t as elastic a commodity as used vehicles, you can still talk down the sticker price by a thousand dollars or more. Convincing your dealership to accept a lower offer won’t be easy, but it can definitely be done – even by buyers with no prior negotiating experience. Here’s a crash course on how to wear your dealer down at the table.

Do Your Research

Like we just said, you should never pay sticker price for a new car. The asking price for a new vehicle is usually the maximum that dealerships think they can get away with charging. Not even accessories and premium packages are worth the MSRP. The true value of a new vehicle is actually determined by what other buyers in your area are paying for similar models. Consequently, you should do your research on the real value of any new vehicle before ever setting foot on the dealership lot. Here’s a good way to get started.

Check Kelly Blue Book, Edmunds and the NADA Guide

The best place to start your research is the Internet. There are a number of value resources online that can give you a good boilerplate figure for what you should be paying. Kelly Blue Book, Edmunds and the NADA guide will all analyze the value of a particular new car in your area and give you estimates on what the dealer paid for the vehicle, the vehicle’s retail price and what you should actually expect to pay. Check these sites first before you move on to the next phase of research.

Check Other Local Dealerships

Once you’ve finished your online fact finding, it’s time to check out some other dealers in your area. Compare the estimate that the online resources gave you with the sticker prices of your dealership’s competition. Tell the sales associate that you were going to pay that amount for a car at another dealership and ask if they can beat it. Even if they don’t have the car you want, if you can take their lower offer back to your original dealer you can likely get the same price for the car you actually want.

Investigate Promotions

There’s always some sort of sales event going on at a dealership. Typically these promotions give you a certain amount of cash back or a limited period of 0% financing if you purchase a certain make or model of vehicle. If you’re diligent – and a little bit lucky – you can use one of these events to knock a few thousand dollars off of your total cost or secure 0% APR financing for the first year or so of your loan.

The Newest Cars Have the Least Wiggle Room

As we previously mentioned, new cars aren’t exactly the most elastic commodity on the market. If you’re buying a brand new vehicle year that was just released last month, don’t expect to be able to talk the price down by more than a thousand dollars, total. However, if you’re buying a new car that’s two years old, it will be cheaper and you’ll have more room to negotiate. Because of this, it might be worth your while to consider a leftover vehicle before committing to the newest model available.

Negotiating the Price

After you’ve checked out multiple dealerships and have selected the perfect car for you, it’s time to make an offer. Your dealer will attempt to pressure you into paying sticker price, because that’s their job. Your job is to negotiate the price down to something more affordable. Here’s how.

Set Your Floor and Ceiling

With your research complete, you should prepare a floor and ceiling offer for your new car. The floor offer is what you’re hoping to pay. Typically, this should be 5-10% lower than the Fair Price given by resources like Kelly Blue Book. Your ceiling offer should be the most you’re willing to pay for the vehicle. The amount of the offer is entirely up to you to set, but we recommend situating it at least $500 less than the sticker price.

Make an Offer

When you first sit down to the table with your sales associate, they will often ask you what you want to pay per month for your new vehicle. This is a common sales technique that they use to skew the total cost. Tell the dealer that you don’t want to discuss financing until you’ve settled on a final price. Present them with your floor offer and tell them that you will take the car off the lot today if they accept it. It’s important to stay tough here. Sales agents are used to pressing the hard sell, and any sign of uncertainty on your part could compromise the entire negotiation.

Make a Counter-Offer

Don’t expect your dealer to accept your floor offer right away. They will most likely rebut with the sticker price or a slightly lower offer. This is when your research comes in handy. Inform the sales associate that you’re well aware of the averaging selling price of the vehicle and that, after shopping at multiple dealerships you feel that your first offer is a fair price. If they refuse to accept it, then reluctantly increase it by a few hundred dollars.

Fend off the Gimmicks

In addition to the “pay per month” trick, experienced sales agents have a number of techniques that they can use to convince to accept a higher buying price than you have to. Among the most common of these is “employee pricing.” Often, the agent will present you with a slightly lower number than the sticker price and tell you that this is the discount they would receive if they bought a new car. In reality, it’s just an arbitrary number that they likely make up on the spot. Dealership employees pay wholesale for their cars, which is not something you’re able to do. If you got the same discount as the dealership employees, the dealer wouldn’t make a profit. If you’re stern on your offer, expect the sales associate to enlist the help of his or her manager. The two of them will team up in an attempt to convince you that their current offer is the best that they can do. They might also try to offer you another pithy discount to make you feel better about accepting the higher price. Don’t fall for it. Instead of bending to the dealership, slowly increase your offer until you reach your ceiling.

Seal the Deal or Walk Away

Once you’ve hit your ceiling offer, one of two things is going to happen. If the dealership declines your offer, then leave the table and walk away. Politely thank them for their time and mention that you’ll be taking your business elsewhere. Leave them your number so that they can get in touch with you if they decide to lower the price. Expect to hear from them within a week, because if there’s one thing a dealership hates it’s to see money walking out the door. If your dealership accepts your offer, however, then it’s time to celebrate! After a tense negotiation, you are now the proud owner of a new car! Now the only thing you need to do is secure financing for your new vehicle and you’ll be finished!

A Note on Additional Services

When you finalize the sale of a new car, you’ll be forced to work with the dealership’s finance officer to sign all your paperwork. This offer will try to sell you a number of additional services like an extended warranty, paint protection, gap coverage and more. You don’t need any of these services. We advise you to turn them all down and simply purchase the car like you originally intended.


Dealer Invoice Prices – by


#invoice price for cars
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Dealer Invoice Prices

How to Find Car Invoice Prices to Get the Best Deals

Car dealers buy wholesale and sell retail, the way most businesses work.

They buy vehicles from the car manufacturer (all car dealers are independent businesses, not owned by a manufacturer) for a specific price (invoice price) and mark up that price (sticker price) when selling to customers.

It s the same way that JC Penney, Walmart, Amazon.com and most other companies work.

However, there seems to be a certain mystique about automobile invoice prices that isn t there when dealing with department stores and other kinds of businesses.

It stems from the fact that dealers often advertise will sell at invoice or below invoice prices and have brought the attention on themselves.

Automotive customers are more aware of the fact that car dealers sell at different prices to different customers. and that it is actually possible to buy a car at or below wholesale price (because dealers say so). Customers want the best deal possible, and expect to get the same kind of deal that other customers are getting.

What is invoice price?

Invoice price is the price a car dealer pays to the manufacturer for each vehicle he buys. The price is the same for every dealer across the U.S. for the same car.

Invoice price is only one of a number of costs that dealers pay.

Destination cost is also charged to dealers. It is a transportation and delivery fee that is also the same for every dealer, even if the dealer is next door to the manufacturing plant. Dealers simply pass this fee along to customers without markup or profit.

Dealers may also be charged advertising fees. although these may not come directly from the carmaker. Often, these fees come from a regional dealers organization, and may be passed on to customers as a distinct line item in sales contracts.

Dealers borrow money, usually from the car company, to finance the cost of buying vehicles for their showrooms and new-car lots. There are finance costs (interest) on those loans, called floorplanning. The longer a car sits on a dealer s lot, the greater the floorplan cost.

Built into dealer invoice prices are what are commonly called holdback. This amounts to about 2%-3% of MSRP but can vary by carmaker. This fee can be returned to dealers after vehicles are sold, as compensation for floorplan costs (finance fees for loans that dealers use to buy vehicles from manufacturers). Automotive consumers sometimes think that this is simply added dealer profit that should be passed along to them.

How can a dealer sell at invoice price or below invoice price?

The answer: With a great deal of financial help from the manufacturer of the cars he sells.

Dealers sometimes build up large inventories of unsold vehicles due to slow sales. Carmakers don t like this situation because dealers then do not order more cars from the factory. Therefore, the factory helps dealers sell cars by offering incentives to customers to buy more cars (0% loans, employee prices, rebates, special lease deals).

A manufacturer might also provide hidden factory-to-dealer rebates and sales bonuses to dealers in monthly promotions. Although these dealer incentives are not directly seen by customers, dealers can pass them along, in whole or in part, to customers as price discounts .

With a combination of customer incentives added to hidden dealer incentives, along with direct price discounts, dealers can easily sell vehicles at below-invoice prices. Both the dealer and the carmaker contribute to the deal, and usually sacrifice much of their usual profit. Incentive programs usually exist for a short period of time — a month or two. Then those incentives are removed or possibly replaced by another new incentive program for the next month.

Car buying customers often expect dealers to sell at or below invoice prices even when incentives are not being offered. This is not reasonable.

The only time a dealer can sell at or below invoice price is when he is getting help from his manufacturer. The key to smart buying and leasing is to watch for manufacturer-incented ( subvented ) deals. These are usually heavily advertised on TV, in newspapers, and on car makers web sites. Most are genuinely good deals. although usually limited to certain models and styles for a limited time period. See Best Car Deals for current incentive programs.

Something else to consider

Car dealers make much of their profit not on the car sale itself but on what is sold in the F I (Finance and Insurance) manager s back office.

This is the guy who draws up all the paperwork for you to sign, takes your down payment, and gives you your car keys. However, a big part of his job is to sell you something before you leave. He ll talk to you about extended warranties, credit insurance, paint sealant, security systems, gap insurance, fabric protectant, rust proofing, and other options. He ll explain how little these products add to your monthly payment.

Understand that these are high-profit items for a dealer. A dealer can often make more profit off such sales than on vehicle sales. Just make sure that you actually need the products or services offered and that you can t get them for a better price from another source.

Where do I find invoice car prices?

Easy. Go to TrueCar.com or Edmunds.com . You ll have to dig a bit, but current invoice prices can be found on these and other automotive web sites for free. It s good to know invoice price, but don t expect dealers to sell at or below invoice price if they aren t getting help from their parent car company.

What is more realistic is to understand what current market prices are for the car you are interested in. If there are current incentives and dealers are getting help from their factory, it will be reflected in the market prices — what other people are actually paying.

A new and different way

A relatively new company, TrueCar.com , is providing a unique free service to automotive consumers. They not only show you sticker prices and dealer invoice prices, but also show you what other peope are paying for the car you want — market prices — and tell you how much you should expect to pay.

They even give you a guaranteed low price that includes any current incentives and is good at selected dealers in your area. This could be the future of car buying.

For more details about car pricing, see our article, Car Pricing Secrets .


2015 FIAT 500 Reviews, Pictures and Prices


#fiat cars
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FIAT 500 Review

Research Other Years

Critics find the 2015 Fiat 500’s engine capabilities and interior styling lacking, but they enjoy the energetic performance of the higher-trim 500 Abarth.

The 2015 FIAT 500 is ranked:

The 2015 Fiat 500 s standard four-cylinder engine provides acceptable power around town but is underpowered on the highway, according to reviewers, who prefer the 500 Turbo and 500 Abarth models, which each come with turbocharged engines. Test drivers say the 500 Turbo’s engine displays some initial turbo lag but delivers swift acceleration, and they praise the 500 Abarth for its substantial power. The base 500 gets an EPA-estimated 31/40 mpg city/highway, which is good for a subcompact car. The 2015 Fiat 500 also pleases reviewers with its good maneuverability in the city, though many note that its high center of gravity and dull steering result in ponderous handling on winding roads.

More Photos

Some reviewers find that the 2015 Fiat 500 provides a uniquely designed interior that uses better-than-expected materials, but other critics say that the interior feels cheap. The 500 s climate and audio controls are also confusing, according to test drivers. They speak better of the 500’s generous front-seat passenger space. The back seat, they say, is tight and provides limited room for cargo. Optional features include satellite radio, Alpine or Beats audio systems, automatic climate control, rear parking sensors, a sunroof and a TomTom navigation system.

    “By now, everyone knows the FIAT 500 as a small car that is primarily remembered for its unique looks and risqu television ads. The 2015 FIAT 500 offers a lot more than that, touting fuel-efficient powertrains, a modern interior, and in Turbo or Abarth guise, surprisingly impressive performance.” — AutoTrader “The 2015 Fiat 500 isn’t the most practical or logical choice for an economy car. But what do you expect from something Italian? If you’re shopping for a personable small car, the 500 is worth a look.” — Edmunds “Smaller than the Mini Cooper and Ford Fiesta, the 500’s primary attraction are its playful attitude, impressive list of colors and features, attractive price and good fuel economy.” — Kelley Blue Book “Even the most basic Fiat 500 is brimming with European personality. All are fun to drive, with the Abarth being among the most engaging cars in its price class.” — Consumer Guide (2013)

Other Cars to Consider

The Mini Cooper gets great fuel economy for the class, and test drivers report that it offers nimble handling and powerful turbocharged engine options. The Mini Hardtop also offers a bit more overall cargo space, and critics love its high-quality interior materials.

The Chevrolet Sonic is available with a long list of available features, and reviewers are pleased with its spacious rear seats and large trunk. The Sonic also earns praise for its poised handling and responsive, optional turbocharged engine.

Details: 2015 Fiat 500

The 2015 Fiat 500 seats four and has front-wheel drive. A 1.4-liter four-cylinder engine and five-speed manual transmission are standard, and a six-speed automatic is optional. The Fiat 500 is available as a three-door hatchback or a convertible (500c), and comes in Pop, Sport, Lounge, Turbo and Abarth trims. The electric 2015 Fiat 500e is only available in select regions. The 500 gets a few updates for 2015, but has not been fully redesigned since it was introduced for the 2012 model year. As a result, this overview uses applicable research and reviews from 2012 through the current model year.


Cheapest Car Rental Prices In Ireland


#cars ireland
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Car Hire Search

Car Rental Ireland from CARHIRE.ie

CARHIRE.ie specialise in providing low cost car hire services to customers visiting Ireland. Whether you are hiring a car to drive the Wild Atlantic Way, or simply want the flexibility that only a rent a car can offer, CARHIRE.ie offer a fantastic combination of benefits for customers including the range of locations around Ireland, a high quality rental fleet and a focus on the customer experience.

Car Rental Council of Ireland

CARHIRE.ie is a proud member of the Car Rental Council of Ireland (CCI), the trade organisation for the car rental industry in Ireland. Renting a car from a member of the CCI means you are using a company committed to providing a high quality car rental service to customers.

Price Promise

As the home of low cost car hire in Ireland, CARHIRE.ie offers customers a price promise to ensure they are getting the cheapest possible car rental price in Ireland. Should you happen to find a lower cost car rental product from a car rental company in Ireland, CARHIRE.ie will not only match that lower rental price, but further reduce the price by 10%! For more information about the CARHIRE.ie price promise and how it ensures you are getting the best value possible when renting a car in Ireland, click here.

Locations

CARHIRE.ie offers customers the benefit of a wide range of locations throughout Ireland making the entire island accessible to you. These locations include on airport rental depots at Dublin Airport, Cork Airport, Kerry Airport, Shannon Airport, Ireland West Knock Airport and genuine city centre locations in Dublin, Cork and Galway. In addition, locations such as Cavan, Navan, Athlone, Waterford, Drogheda, Naas and Portlaoise mean customers can decide to hire a car during their visit to Ireland.

One way rentals can be arranged between any of the CARHIRE.ie locations in Ireland, meaning you can collect your rental car in Dublin Airport for example, and return it anywhere in Ireland. All information pertaining to the CARHIRE.ie locations is available here.

Social Media Discount

Did you know you can further discount the cost of your rental car on CARHIRE.ie? All you have to do is take the opportunity to Tweet, like or +1 CARHIRE.ie during the booking process! Once this is done, a 3% discount will be applied to your rental as a thank you!

Rental Fleet

CARHIRE.ie offers a wide range of rental cars at all locations throughout Ireland to suit any budget. Each location around Ireland offers a range of automatic, manual and commercial vehicles in different sizes. CARHIRE.ie prides itself on offering customers a top quality fleet. During peak times, very popular vehicle types may be booked out, so please ensure to book early when hiring a car.

Driving Routes in Ireland

There are almost 140 signposted driving routes in Ireland that will guide you through some beautiful places. With a rental car, everything from the 2500km long Wild Atlantic Way to the more achievable 225km Boyne Valley Route with 5,000 years of history to explore is on the agenda.

The Wild Atlantic Way

The Wild Atlantic Way is a 2,500 km route that travels along the West Coast of Ireland from County Donegal in the North to County Cork in the South. The Lonely Planet describes the Wild Atlantic Way “as an easy to navigate route where drivers can stop and learn about the must-sees and lesser-known diversions of this fascinating area.”

Whether you plan to tackle the entire route, or want to drive different sections, CARHIRE.ie offers six rental depots along the Wild Atlantic Way including Cork City, Cork Airport, Kerry Airport, Shannon Airport, Galway City and Ireland West Knock Airport. This means you can pick up a hire car at any one of these locations and do segments of the Wild Atlantic Way>

When driving the route, it makes sense to do it from South to North rather than the advertised North to South, to ensure you are driving on the side of the road closest to the sea. In addition, driving the route this way makes it easier to pull over and take in the views. For comfort CARHIRE.ie recommends you rent a medium sized car, preferably with diesel fuel.

Optional Services Products

When you rent a car from CARHIRE.ie, there are a number of additional products and services you can avail of. These include items such as child safety seats, GPS Navigation system, additional drivers and cancellation cover which covers you in the case you need to cancel your rental. These optional services and products are available for your convenience.

CARHIRE.ie Advantages

  • Huge selection of locations throughout Ireland
  • Car and van rental available
  • Excellent customer service record
  • Member of the Car Rental Council of Ireland
  • Hire a cheap car with our Price Promise!

Cheapest Car Hire Prices Found With One Search


#rent a car cheap
#

Search for car hire

Carrentals.co.uk. Our mission is simple. “Be the best”

  • Have the best prices
  • Have the best suppliers
  • Have the best booking engine
  • Have the best customer support
  • Have the best information

We’ve been delivering the cheapest car hire prices for over 12 years. Since launching in 2003 we’ve been nominated for numerous awards and in 2008 and 2013 were declared the “Best Car Hire Website” at the Travolution Awards.

We believe we have the best car hire comparison site on the internet and with over 1 Million rentals to date, we continue to innovate and improve. In 2011 we launched the mobile version of our site and our iPhone and Android applications. Plus we now compare even more car hire brands than ever before, such as Europcar, Hertz, Avis, Thrifty, Sixt, Alamo, and RentalCars.

But we don’t stop there, to help give the best customer support we also have our very own car hire and travel forum and continue to receive great feedback from our users. Over 91% of our customers said they would book again through us; based on our low prices, range of suppliers, easy to use website, advice and support.


Cheap Car Rental, Best Prices for Rental Cars!


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Best Final Car Rental Rates! NO Hidden Extra Charges!

Country

Surcharges for hotel/ railway/ port deliveries and collections

are always included in our offered prices.

When comparing our prices with others, make sure you compare FINAL prices and not ones that purposely keep surcharges hidden away! Surcharges for One-way rentals

are always included in our offered prices.

When comparing our prices with others, make sure you compare FINAL prices and not ones that purposely keep surcharges hidden away! Surcharges for Young or Senior Drivers

are always included in our offered prices.

When comparing our prices with others, make sure you compare FINAL prices and not ones that purposely keep surcharges hidden away! Surcharges for Out Of Normal Operation Hours

are always included in our offered prices.

When comparing our prices with others, make sure you compare FINAL prices and not ones that purposely keep surcharges hidden away! Surcharges for Out Of Normal Operation Hours

are always included in our offered prices.

When comparing our prices with others, make sure you compare FINAL prices and not ones that purposely keep surcharges hidden away!


Car Window Tint Prices and Quality


#car window tinting prices
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Car window tinting prices

How do you know which the right one for you

Car window tinting prices can vary so much from store to store, number of film names, so how do you know which the right one for you is and how do you know you aren t overpaying?

Firstly there is no right or wrong answer when it comes to selecting film. As car window tinting prices do vary the most important process is to make sure that you looking at films that are in your budget. Car film prices vary from $200 to $400 depending on the make of vehicle and the quality of film used.

It can be very confusing all the names that tinted films are given, you need to look past this and see the film for what it really is. At the end of the day there are only 4 types of ways to currently make window tint film and the car window tinting prices reflect these methods of construction.

The cheapest tinted film for your car on the market

The cheapest tinted film for your car on the market is Dyed film, and the car window tinting price that you can expect to pay for this product is between $200 to 250. After this there are 3 other forms and they are all of a higher quality and last the lifetime of the car or close too. The car window tinting prices for these films vary from $250 to $400 once again this depends on the size of your vehicle and the complexity of the application.

We at Tinting Australia have retailers that will always look to provide you with a product that meets your needs. As you can see car window tinting prices are not just the only factor when considering which film is right for you.


BEST CARS AT THE BEST PRICES


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“IT’S THE ONLY ADDRESS YOU NEED FOR THE BEST CAR PRICES”

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TELLNET WILL PROVIDE THESE CAR RELATED DEALERS WITH NEW MARKETING TOOLS TO INCREASE SALES FOR YOUR BUSINESS .

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Will Chinese Drivers Pay Luxury Prices for the Humble Ford Taurus? Bloomberg Business


#rental car prices
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The timing isn’t the best for a top-end sedan.

The Taurus was once America’s favorite family car, the top-selling model of the 1990s that popularized the aerodynamic look. Then a radical redesign failed to catch on, consigning it to an ignominious dotage as a rental car fleet mainstay. Now, Ford Motor is betting that this faded star can make a comeback, this time in China as a top-of-the-line sedan aimed at businessmen with a weakness for legroom and power-reclining massage seats.

That won’t be easy. With a starting price of 248,800 yuan ($39,000) that tops out at 348,800 yuan for the most expensive trim line, the Taurus is crossing into luxury sedan territory dominated by BMW’s 3 Series, Audi’s A4L, and Mercedes-Benz’s C-Class. It’s also almost double the price of Great Wall Motor’s H6, the best-selling SUV in China. The country’s buyers have been ditching traditional sedans for roomier utility vehicles and minivans, sometimes called MPVs (for multipurpose vehicles).

The Chinese market has slowed sharply since April, when Ford introduced the car there. Since then, a stock market rout and a weakening economy have sapped car demand, which was also hit by stricter vehicle registration curbs imposed by cities trying to stem worsening traffic and air pollution.

Things got so bad that the government in October cut a 10 percent vehicle purchase tax by half to encourage sales—but the incentive won’t apply to the Taurus because its 2.7-liter engine is too large to qualify. “The segment where it will play doesn’t grow anymore,” says Jochen Siebert, Shanghai-based managing director at JSC Automotive Consulting. “But Ford should be able to win some market share, provided they get the price right.”

To help position the Taurus as a high-end business sedan worthy of its luxury-level sticker price, Ford has signed up actor Chen Daoming to endorse the model. He’s well-known for playing emperors in Chinese period dramas, including a popular 2001 epic on the reign of the 17th century Qing dynasty monarch Kangxi.

Whether that will help lend the Taurus an imperial touch remains to be seen. Yang Song, a sales executive who owns a Jaguar XJ sedan and Jeep Grand Cherokee SUV, says he may consider buying a Taurus because it’s “good value for money,” though he thinks it lacks aspects found in BMWs, which he says have “firmer doors.” (Local drivers like a satisfying thud.) “It looks good for people using it in business,” says Yang, 50, while checking out the Taurus at the Guangzhou auto show in November. “I like that it’s spacious and exudes gravitas.”

The original 1986 Taurus was a hit with American buyers, its design standing out from the boxy shapes that were standard for family cars. By 1992 it had displaced Honda Motor’s Accord as the top-selling car in the U.S. reaching a sales peak of 409,751 vehicles that year. A radical restyling in 1995 and a price increase caused sales to slump, and Taurus ceded the No. 1 title in 1997. Its fading consumer appeal left it relegated to purchases by rental companies before being shelved in 2006. Although it was resurrected in the U.S. in 2009, the model has never again approached the popularity of its ’90s heyday.

Besides being on the wrong side of China’s SUV mania, analysts say, the Taurus is unlikely to become one of the mainland’s biggest models because of its price. Ford’s car costs more than twice the average sticker price for the 10 top-selling cars in the country, about 100,000 yuan, according to data from the China Association of Automobile Manufacturers. The best-selling model, Volkswagen’s Lavida, starts at 109,900 yuan. Ford’s Focus compact, starting at 99,800 yuan, was seventh in sedan sales in China in the first 10 months of the year, with 207,200 units, down 37 percent from a year earlier.

While Ford’s SUV models are doing well in China, the sedan sales slump there has dragged down Ford’s retail deliveries by 0.4 percent this year through October, after expanding 19 percent for all of last year. The automaker recorded four consecutive monthly declines from June to September before snapping the streak in October after the government halved the 10 percent purchase levy. Still, Ford is betting that the car, made by its joint venture with Chongqing Changan Automobile, can draw buyers, in part because of creature comforts such as more legroom and an electric massage function for back seats—where affluent, chauffeur-driven Chinese typically ride. “The Ford Taurus will give the business elite a prestigious user experience,” Chen Xu, deputy general manager of Changan Ford Sales, said in a release marking the start of the model’s sales in November. “We believe the Ford Taurus will have an extremely good market performance.”

Even if the timing isn’t the best to launch a top-end sedan, Ford needs to offer a vehicle like the Taurus if it wants to be a serious competitor in China, says Yale Zhang, a managing director at researcher Autoforesight Shanghai. “Ford needs to fill in every segment to compete in,” he says. “They didn’t have something in the big sedan segment until this.”

The bottom line: Ford is introducing the Taurus in China at a sticker price as high as $54,500, just as buyers are eschewing sedans in favor of SUVs.