5 Incredibly Practical Reasons To Do PPC In 2015, ppc ad networks.#Ppc #ad #networks


5 Incredibly Practical Reasons To Do PPC In 2015

Ppc ad networks

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page and if you re not there, your competition surely will be.

So, if you re on the fence about PPC, or if just haven t given it much consideration until now, allow me to discuss why PPC is a no-brainer for your brand even if you re already a successful business.

PPC Matters To Big Brands, And It Drives Revenue

Let s look at a few stats that highlight why PPC is a channel to consider in 2015.

First, if you re already focusing on the organic search side, why not take it to the paid side as well? Take note that this data shows pay-per-click has a positive impact on organic click-through rate in many cases.

And, if there’s ever any doubt that big brands need to have a presence in paid search, too, look no further than these tops luxury brands and their paid ad spend, as well as these top health insurance advertisers vying for visibility in the search results.

We can see the results of paid search spend in reports like this one on the 2014 holiday shopping season revenue, and this one (PDF) from the Interactive Advertising Bureau that highlights advertising revenue in the first half of 2014.

In fact, according to the Interactive Advertising Bureau (IAB) report, search ads accounted for $9.1 billion, or 39 percent, of the total Internet advertising revenue for the first half of 2014. When including mobile-related search revenue, search ads totaled $11.8 billion in revenue.

Ppc ad networks

Note: The full report from IAB on half-yearly paid search data for 2014 can be found here (PDF).

5 Practical Reasons You Should Consider PPC Marketing

Aside from the data we have about how PPC can drive real results for all types of brands, you should also consider the benefits of PPC advertising in general.

Most of these benefits and advantages center on the amount of control and visibility PPC offers in your marketing efforts. The straightforward nature of PPC puts you in the driver s seat (arguably more than most other forms of advertising and marketing), and when done right, the benefits do outweigh the risks.

Here are five reasons why PPC marketing is worthwhile:

  1. You only pay when an interested person clicks. One of the reasons PPC is so straightforward is because you know exactly where your dollars are going, and you only pay when an interested party clicks on the ad. This is different than traditional advertising offline, where you spend X amount of dollars and hope your target market actually engages with the ad, but you never really know.
  2. You set your budget to control costs. Speaking of budgets, with pay-per-click, you set the budget to your needs. You can put a cap on what you spend daily, and it s flexible for you to change at any time. That doesn t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive the keyword and industry are. (You can learn more about setting budget in Google AdWords, or check out a post I wrote on how much you should spend on PPC.)
  3. You can reach your target consumer at the right time with the right ad. Want to target a person in a specific place at a specific time of day with a specific ad? No problem. With PPC s location targeting and delivery options along with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
  4. Unlike organic search, PPC can show results very quickly. We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day (depending on a variety of factors, obviously).
  5. PPC data can inform your other marketing channels. Does your search engine optimization (SEO) team want to know if a particular keyword or set of keywords is converting well? PPC can tell them. You can also test the waters with new products or offerings using PPC in order to gauge demand and get an early look at its reception. You can even use PPC to promote oddball events or things that wouldn’t be appropriate for other forms of advertising. This article by Jim Yu also gives good information on how PPC can inform SEO in other ways.

3 Things To Watch For If You re Just Starting PPC

PPC might be sounding more fantastic by the minute but not so fast. If you think you re ready to dive into PPC, here are a few additional considerations to explore before you start:

  1. PPC is not easy. No, you can’t just hire a college student to plug in data and monitor the account. Good PPC takes skill, and great PPC takes strategy, a thorough understanding of the advertising platforms, a solid knowledge of rules and guidelines, and a little creativity and marketing sense. That said, you should work hard to identify a credible, trustworthy agency or in-house professional. And be wary of those that promise the world and don t help you understand what results will truly impact business objectives.
  2. PPC is collaborative. As much as you might like to hand it all over to the PPC pro and never have to look at the pay-per-click account again, true PPC strategy comes with collaboration. You are the expert of your business; your PPC manager is the expert of PPC. Together, you collaborate and forge great ideas and ways to execute on any goals you may have for the business, its products and services.
  3. PPC is ongoing for the lifespan of your business. When PPC is done right, you’re investing and making a nice return on that investment. So even when your business is booming, PPC is there to continue to drive revenue and be a support system for any event in the life of your business. New website launch? PPC is there. New product? PPC can help. New color of widget? Look to PPC. Got a webinar around how to make widgets? PPC can help there, too. Need to rebrand? Yep, PPC does that. The key is that when looking for a PPC manager, look for a long-term partner to help you grow your business with you.

So, are you beginning to see how PPC is a viable marketing channel for your brand? Even if you ve never done it before, throw caution to the wind and test it out in 2015. Chances are good that it can work for your brand!

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

PPC Advertising #ppc #service


PPC Advertising

Pay-per-click (PPC also known as CPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. If you don t know what you are doing, you could easily waste your time and money. That s why your PPC advertising and management is best handled by the professionals at Submit Express. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services. We are a Google Adwords Certified Partner .


  • Pay-per-click (PPC also know as CPC) basis
  • Receive traffic from major search engines such as Google, Bing, and Yahoo
  • Keyword research and recommendations
  • Account setup, including the writing of Titles and Descriptions
  • Training for 24/7 access or for those who prefer doing their own Web management
  • Tracking code installations on your website
  • Landing page design and testing services
  • Weekly or monthly maintenance and management
  • Weekly or monthly reports


The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your PPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. PPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 cents per click, Google starts at 5 cents per click (higher for most keywords). You will have to specify the maximum monthly expenditure for each keyword.

Please complete our quote request form for a site-specific price quote or if you are interested in signing up for our PPC services.

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Industrial companies can become more competitive by developing embedded software in a more effective way. We have interviewed ABB, Ericsson och Volvo Cars, to get their experiences of how to act when the software becomes increasingly important in control systems. Watch this trailer and the extended versions of the interviews, which can be found here .

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Customer loyalty, market position and brand are the three cornerstones of sustainable success. Does that relate to software? Very much indeed, and the dependence on software is growing all the time.

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Almost all software projects fail both budget and schedule. And almost always the need for maintenance is underestimated. We offer no shortcuts, but there are three simple principles that can help you reach the goal in time.

Delayed projects – the real cost

What are the costs – in real life – when development projects overruns? We have made a simple app where you can calculate the actual cost.

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  • Call Tracking: Where Are Your Call Leads Coming From? PPC U #ppc #call #tracking


    Call Tracking: Find Out Where Your Call-In Leads Are Coming From

    PPC advertising offers advertisers one of the most—if not the most—measurable advertising channels available. Advertisers can track clicks and conversions to the penny to calculate their exact return on investment (ROI). However, a serious and often-overlooked flaw exists: phone calls triggered by paid search advertisements often go untracked. which undervalues PPC’s impact.

    Here’s what happens: Lots of prospects and customers click on PPC ads, then choose to call the company because they need more information to complete a purchase, or perhaps the site doesn’t allow for online conversions (think service providers, such as plumbers or attorneys). These offline conversions don’t get attributed to the PPC campaigns, so the ROI appears worse than it actually is.

    Enter call tracking. Call tracking gives advertisers the missing ingredient for true ROI and performance calculation. This introduction will explain what call tracking is, the benefits it provides, how it works, and who it’s best for.

    Problems Faced By Advertisers And Agencies

    Most websites have one or two phone numbers listed on them. For advertisers, this means all site visitors call the same phone number, but advertisers don’t know how the caller found the site unless they ask the callers.

    Most common problems faced now

    • Advertisers don’t have the time or staffing to grill a caller about how they found them, because they’re focused on helping the caller and closing sales. Even if they do ask, have you tried asking someone if they clicked an organic listing or a paid search ad? Callers usually have no clue what that means.
    • You can try using unique numbers for specific pages, but if the user navigates to a new page on the site you lose the original source of the call. (Not to mention it might confuse visitors if they keep seeing different phone numbers.)
    • Without actual call information, it’s easy for advertisers to throw their hands up and say “PPC doesn’t work. I spent all this money and got no leads.”
    • Even if advertisers do know they’re getting calls from PPC, they don’t know exactly which keywords, ads, and landing pages are delivering the calls. so they can’t properly optimize their campaigns.
    • PPC works great for tracking e-commerce sales, web forms, and downloads. But, for phone calls, it’s challenging and time-consuming to track calls.

    Don’t make these call tracking mistakes. For all the reasons above and more, PPC call tracking is the answer.

    What Call Tracking Is – And Why It Matters

    Call tracking allows you to track offline conversions and know which sources led to calls. This helps advertisers understand which keywords, ad messages, landing pages. and campaigns are working the best. Ultimately, better call tracking metrics lead to a more accurate grasp on ROI.

    Most advertisers agree that they need the phone to ring, but here are some actual statistics that support the need for call tracking:

    • BIA Kelsey research from 2012 showed that 61% of businesses say calls are the best leads they get.
    • Conversion Sciences research indicates phone calls are worth 5-10 times the value of form-fill leads .

    Advertisers should want to track these leads, and agencies should want credit for them.

    Call Tracking Features And Benefits

    Here’s the situation without call tracking.

    Before call tracking:

    And here’s the improved situation with call tracking in place.

    After call tracking:

    This one simple change gives advertisers a goldmine of information about their keywords—and a lot more. Some of the more common features and benefits of call tracking include:

    • Caller name and phone number are captured: This is ideal for following up with leads who haven’t converted yet.
    • Campaign, ad group, keyword, and match type: Drill down into each campaign component and make performance-based changes. For example, if a keyword gets lots of clicks but no calls, you can bid that keyword down and diagnose why it’s not generating calls.
    • Landing page performance: This is useful for A/B testing —you know which landing pages drive the most phone calls.
    • Length of call: You can score leads based on call length and see which keywords generate the longest calls, another factor that may lead to increasing or decreasing bids for certain keywords.
    • Listen to recorded calls: Call recording allows advertisers to learn more about their customers’ needs and questions, which can be used to update site content, change product or service offerings, and target specific marketing messages to them. Call recording also serves as an invaluable employee training and assessment opportunity.
    • ROI excellence: Tie phone calls to PPC campaigns for the ultimate in ROI measurement. Advertisers finally have a complete picture of their PPC performance and make smarter decisions with their campaigns.

    Call Tracking: Setting It Up And How It Works

    Call tracking setup takes just a handful of relatively simple steps.

    1. Establish a pool of phone numbers to be used. The quantity of numbers needed depends on your site’s overall traffic levels.
    2. Replace the HTML phone number on your website with a snippet of JavaScript code.
    3. When a PPC visitor clicks your ad, the JavaScript code dynamically inserts one of the phone numbers from your pool of numbers where the old HTML phone number used to be on your website. That number stays with the visitor throughout her visit on your site, no matter what page she navigates to, and continues to stay with her for a predetermined time in case she returns to the site.
    4. The JavaScript code that was installed on the site captures the keyword that triggered your ad so you can tie the phone call back to the keyword.
    5. After a while the number gets recycled so you don’t have to keep adding new numbers to your pool.

    Who Should Use Call Tracking?

    As is the case with any marketing tactic. call tracking should be viewed as a must-have for some advertisers and an unnecessary expense for others. Why? Because some companies’ business models don’t require phone interaction.

    Companies that rely on leads, such as service providers and companies with complex products, absolutely rely on phone calls to build their client base. Conversely, others require no customer interaction for a conversion to take place (think app providers and software downloads). They make it difficult to find any phone number on their sites because they’d rather not have any calls.

    This chart lays out conversion rates and call durations by industry:

    Chart Via If By Phone

    It’s not surprising to see Professional Services leading the way with an average call duration of eight and a half minutes. And, if you’re a Home Services provider, an 11.7% conversion rate certainly makes call tracking a worthwhile tactic.

    One thing should be clear by now: If phone calls drive your organization’s success, a call tracking solution should be at the top of your to-do list.