On March 25 th. Harvard Business School’s Sound Society and Berklee A R Group are bringing together thought and business leaders who are shaping the future of music for a day of panel discussions, performances, product demonstrations, and networking at the first ever
Boston Music Summit: Sounds of Disruption: The Future of Music
Check-In Begins at 10:30AM – stop by early to check-out some of the latest technology in music with demos from ROLI, Como Audio, Moth+Flame VR, Audio Fusion VR, and EchoMe!
11:30AM | Opening Remarks
Eliah Seton. President ADA Worldwide WMG (HBS’09) – Welcome Remarks
Neil Jacobson, President Geffen Records (Berklee’99) – Fireside Chat
12:30PM | Product Demos
Roli BLOCKS Demo . Ruben Dax, Product Specialist Demonstrator
1:15 PM | Innovator’s Dilemma
George Howard. Co-Founder, Music Audience Exchange, Associate Professor, Berklee College of Music
Eliah Seton. President ADA Worldwide WMG
Jeremey Erlich. CFO EVP Business Development IGA
Julia Heiser, EVP Digital Media Live Nation
Dave Allen, Former Artist Relations at Apple Music
Ajay Kalia, Senior Product Owner, Taste Profiles at Spotify
Jason Koffeman, Head of Content Moth + Flame VR
2:15PM | Breakout Session
Option 1: How to Write a Hit Song (with Fernando Garibay – Grammy Acclaimed Producer, and Dominique Dunn – VP of Publishing at Roc Nation) ***limited capacity***
Option 2: EchoMe Interactive Music Experience
Food and Snacks
2:50PM | Panel: Building Brands Through Music
Andrew Hampp. VP-Brand Strategist Mac Presents (Moderator)
Geoff Cottrell, President MullenLowe, Former CMO Converse
Jennifer Frommer. SVP Creative Agency Columbia Records
Marta Cyhan, EVP Strategy Entertainment Partnerships Mac Presents
Cortney Harding, Author of “How We’ll Listen Now,” Professor at the Clive Davis School of Music NYU
3:50PM | Company Demos
Maureen Ford, President of National + Festival Sales Live Nation
Nathan Hanks, Founder CEO Music Audience Exchange
Dino Cattaneo, Co-founder and Executive Director – NorthAmericana Festival (Moderator)
5:00PM | Panel: A R Management 2.0
Fernando Garibay. Grammy Acclaimed Producer (Moderator)
Jake Udell. Founder CEO Th3rd Brain
Greg Johnson, VP A R SONGS Music Publishing
JT Myers. Founder and CEO of mTheory
Dominique Dunn (DOMO), VP of Publishing at Roc Nation
Binta Brown, Founder/Artist Manager of Big Mouth Records LLC/Grace Weber
Guest Artist: LOLO
Opening Acts: Berklee and Harvard Student Performances
* Note that the schedule is still being finalized, be sure to check back regularly for updates to the agenda.
Anheuser-Busch InBev Presents.
Meet LOLO. The 28-year- old, Tennessee-bred singer that has traveled continents to find her place, only to find her voice where she had left it all along: home.
For the past 10 years, LOLO has been working to get to this point. To be heard. At the age of 15, having endlessly pestered her parents about her desire to become a recording artist and songwriter, she successfully convinced her mother to move to Los Angeles. “I was writing every day non-stop,” she says. “Just to show them that I was dedicated. It was a huge risk.”
Forced to return to their hometown of Jackson, TN, LOLO’s mother left the young singer in L.A. to live with close friend Riley Keough and her mother, Lisa Marie Presley. At 18, LOLO landed a role in Broadway musical Spring Awakening, originating the rebellious character of Ilse. The role forced her to relocate to New York. “I had to play this bohemian chick that ran away,” she laughs. “I was like, well, that’s pretty true to life.”
In 2010 LOLO, then going by her given name Lauren Pritchard, once again uprooted her life for her craft, moving to London to accept a record deal from Universal/Island Records UK. Her debut album,Wasted In Jackson – a stunning collection of southern soul and heartbreak – met small commercial success but was critically praised with Rolling Stone declaring the album, all “big voice, big strings, big heartache.”
Unwavering in her desire to succeed, LOLO traveled back to the U.S. heading to Brooklyn, NY to experiment with different sounds, playing with an electronic approach but she still couldn’t quite find herself. Caught in a deep love/hate relationship with NYC and in need to be at the side of family going through health issues, she packed her bags hitting the road back to Tennessee.
Reveling in her roots back at home, LOLO discovered the voice she’d been dying to share: a technically daring and emotionally charged sound that evokes a hot southern night – rough around the edges but with a velvety quality that soothes the soul. Within this framework, she released her Comeback Queen EP, a release Pigeons Planes said was “drenched in soul, enabling you to really feel every single word she utters,” and contributed the “terrific country score” (New York Times) for a successful and off-kilter off-Broadway adaptation of Checkov, ‘Songbird.’ Her album, In Loving Memory of When I Gave a Shit, is a come-to-Jesus moment for the songstress – a literal reflection of LOLO’s journey, which paints the picture of a woman who is finally able to shine and be her true self.